Phones have venda record
The fierce competition in mobile telephony in May turned in a record month of sales for the industry. Throughout the country, the market gained 2.9 million new customers, according to data released yesterday by Anatel. Brazil now total 157.5 million mobile phones in operation. In SC, is 5.18 million.
It was the best performance of the year and the first time in 2009, a month beyond the sales made in the same month of 2008 – in May last year sold 2.8 million units.
From January to May this year, total cellular sold reached 6.86 million, the third best, behind the total registered in 2008, when 9.57 million new units were authorized, and 2005, when sales reached 8.13 million in the same period.
The State follows the national growth rate. After the purchase of Brasil Telecom, Hi joined officially in SC in May, and the first month in the State, won 150 thousand new customers, according to chief marketing officer, Flávia Bittencourt. The campaign launch focuses on pre-paid models. Now the company deals prepares for post-paid.
- The idea is to keep the market hot, always bringing news – Flávia said, recalling that portability should have a greater impact in the industry post-paid.
Throughout the country, following the lead with Live (which has 29.38% market share). In SC, TIM maintains the first of the ranking, followed, respectively, and the Live course. The Hi is the fourth placed. But according to telecommunications consultant, the Hi was the operator that most appliances sold in May throughout the country.
Trade takes the proper time
The chairman of the Federation of Boards of Directors shopkeepers (FCDL), Sergio Medeiros, believes that competition in the telephony market is healthy and confirms the warming of the sales of phones in the state.
Given the demand, Havana devotes special space for the sale of mobile phones released in the field of electronics.
The seller Paulo Andrade said that in May, before the Mother’s Day, showed an increase of 50% in sales of mobile phones. The manager of the store from Florianópolis, Márcia Moreira da Silva, said that the supply of equipment was found an important factor in driving sales.
